Aha! Marketing Co.
Helping brands grow through insight
Uncover the Aha! Moments that help shape better business decisions.
For marketers, business owners, creative and research agencies.
A rare blend of insight and strategy.
With over 20 years’ experience across marketing and insights, I founded Aha! Marketing Co. to better connect the voice of the consumer with clear, commercially focused brand strategy. My aim on every project is simple: to turn insight into action — enabling smarter decisions and more meaningful customer experiences.
I’m an experienced qualitative moderator with a strong brand marketing foundation, having held roles with leading organisations including Fiftyfive5 (part of Accenture Song), Simplot Australia, Chobani and Cadbury. My work spans a diverse range of sectors, from FMCG and retail to fintech, construction and sport.
I take a hands-on, collaborative approach to every engagement, staying closely connected from discovery through to delivery. This has helped Aha! Marketing Co. build a reputation for translating insight into practical outcomes and measurable brand and business growth.
- 20+ years across FMCG, retail, financial services and health
- Experienced qualitative moderator — online and in-person
- Trusted by leading agencies and major Australian brands
Direct for brands or flexible support for agencies.
Aha! Marketing Co. translates consumer understanding into sharp brand strategy — for creative agencies, direct clients and research partners who need more than data.
BRAND AND BUSINESS OWNERS
Working directly with brand and marketing leaders who are looking for independent, commercially grounded thinking based on consumer insight.
RESEARCH AGENCIES
For times when you need an extra pair of hands or some fresh thinking in the team. Aha!Marketing co. can add experienced qualitative moderation & reporting
Creative Agencies
A senior insight partner embedded in your process to strengthen your client offering. We can support from pitch to presentation bringing a consumer lens that gives your creative work strategic backbone.
From insight to action.
We offer a range of services that bridge consumer insight and strategic decision making
Consumer Insight & Research
Focus group moderation
Concept testing & validation
Customer experience & journey mapping
Usage & attitude studies
Brand Strategy & Positioning
- Market Reviews
- Opportunity identification
- Idea generation and development
- Communication testing
Agency Support — Qualitative
- Project set-up & discussion guides
- Recruitment management
- Fieldwork preparation & client management
- Moderation — online or in-person
- Analysis, reporting & presenting
- Client & stakeholder management & engagement
Consumer Insight & Research
- Focus group moderation
- Concept testing & validation
- Customer experience
- Journey mapping
- Usage & attitude studies
- Ethnography: online and in-person
Brand Strategy & Positioning
- Market Reviews
- Opportunity identification
- Idea generation and development
- Communication testing
Agency Support — Qualitative
- Project set-up & discussion guides
- Recruitment management
- Fieldwork preparation
- Moderation: online or in-person
- Analysis, reporting & presenting
- Client management
Trusted by those who need results.
Kristine is a hardworking and attentive marketing professional who was key to developing our Snackables Snacking Carrot brand. She is very good to deal with and always looking for creative ways to communicate and engage with her audience.
Nathan Bischa
Chief Operating Officer — Harvest Moon
Kristine is an exceptional consultant. Across client and project engagements she communicates with clarity and credibility across diverse sectors, building alignment and sustained momentum. A rare ability to distill complex inputs into sharp insights and translate them into actionable strategic plans.
Erin Lightfoot
MD Magnum Opus / Executive Advisor HERO
We engaged Aha Marketing for Golf Australia, focused on understanding teenage girls' perceptions of golf. Kris ran a series of tailored focus groups that delivered genuinely valuable insights. Easy to work with, listened closely to the brief, and provided a clear, practical summary of findings.
Emily Lewis
Advisor — Golf Australia
Insight in action.
Qualitative Research · Sports & Participation
Golf and the teen-girl gap
Golf Australia identified a persistent under-representation of teenage girls in the sport and needed a clear understanding of both the structural and perceptual barriers.
The Approach
- Stakeholder consultations across the organisation
- Online focus groups with girls 12–16 across metro and regional Australia
Engaged both golfers and non-golfers to explore perceptions, motivations and barriers
- Testing of formats and program elements to reduce friction
Clear strategic roadmap with actionable opportunities to increase accessibility, relevance and social appeal — directly informing Golf Australia's youth female participation strategy.
Mixed-Method Research · Casual Dining
Repositioning The Pancake Parlour for growth
Despite strong awareness, consideration was softening — particularly among younger consumers — in an increasingly competitive casual dining market.
The Approach
- Phase 1: Online focus groups with customers and non-customers
- Exploration of dining decision-making, occasion drivers and brand perceptions
- Phase 2: Quantitative survey with Victorian casual dining consumers
- Brand health, occasion stretch and competitive positioning measurement
Evidence-based recommendations to broaden appeal, strengthen dinner relevance and increase frequency — providing management with a focused growth strategy grounded in behavioural insight and market validation.
Ready to turn insight into growth?
Whether you have a live brief, a recurring need, or just want to explore what’s possible — Kristine would love to hear from you.
Kristine@ahamarketingco.com.au
Phone
+61 419 813 610
Location
Based in Melbourne Australia. Working nationally.